Most businesses begin with a problem to solve, ours was simple: backpacks were boring. So in 2009, we set out to redesign them. Simple, stylish and uncomplicated — a bag that had everything you needed and nothing you didn’t. One you could take anywhere, everyday.

A lot has changed since 2009, but who we are never will. From two brothers in Vancouver to millions of believers around the world, the same values still guide us today. And the products and actions we take will always reflect them. For us, creating the trail is what counts. So no matter what you’re doing or where you’re headed, embrace the journey. We just want to come along for the ride.